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Want To Open a Nonprofit Store? 10 Guidelines You–and Nordstrom’s–Should Follow
Scandal in-the-making, customer-pleaser, tax write-off, nonprofit cash cow or game-changer? Which hyphenated phrase will best describe Nordstrom’s new concept store, which will donate all net profits...
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To Tap Cause Marketing’s Huge Potential, Do Less Of It
This piece was originally written for and published on Reach Students. If 94% of Millennials condone cause marketing why do only 53% report buying a product that benefits a cause in the past year?...
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Making Nonprofits Profitable
The first step in making nonprofits profitable is to take a more comprehensive look at what is profitable. (The second step may be to ignore the verbal contradiction!) As a nonprofit, what are all of...
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Mission is the New Marketing
As I said in this The Washington Post article by Olga Khazan, people want to feel the products they buy are more than just products. The article tells the story of how Holstee’s founders, while...
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What They Know About Business is Wrong
Mainstream business leaders don’t understand the revolution that’s going on in business. The more progressive of them are still oriented toward CSR, which is independent of purpose and often cobbled...
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